Ash Dougan

From an early age, Ash was driven by competition and discipline. As a swimmer, he competed at multiple national championships and a Commonwealth trials, earning a scholarship to the University of New Orleans before transferring to Nova Southeastern University. Training over 20 hours a week in the pool instilled a relentless work ethic that continues to shape his approach today.

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After university, life lacked structure. Late nights working in bars and racecourses led Ash to seek a challenge that demanded discipline - the Royal Marines. The Corps’ values, particularly integrity, became ingrained in his character. Operating at a high level of skill and professionalism in the Marines set the foundation for the standards he upholds at COA Performance.

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COA Performance began organically. Initially, Ash helped fellow Marines with mobility and soft tissue issues while designing training programs. As his interest deepened, it evolved into a business, and in 2021, he left the Marines to run it full-time.

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Outside of work, Ash spends time with his girlfriend, Jenn, and dog, Goose. A Level 2 CrossFit Instructor himself, he enjoys pushing his limits through CrossFit training and competitions, Spartan Races, half marathons and exciting adventure races. His dedication to learning never stops - he’s currently studying a Movement Therapy Diploma, Advanced Anatomy and Biomechanics of Training, and working towards UK Strength and Conditioning Association (UKSCA) accreditation.

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Ash is passionate about helping athletes achieve their goals, whether by managing injuries, discussing mindset, or optimizing training. His journey - from elite swimmer to Royal Marine to performance specialist - has shaped his philosophy: success comes from discipline, integrity, and a relentless pursuit of improvement.